Computer services, namely, providing data as a service (DaaS) featuring software for collecting, analyzing, integrating, transforming and providing access to customer data and information; providing data as a service (DaaS) for use in modeling customer data, managing marketing data, and optimizing customer engagement; providing data as a service (DaaS) featuring artificial intelligence and machine learning algorithms that analyze consumer data, develop customer insights, predict customer behavior, optimize customer engagement, personalize customer experience, target prospective customers and analyze marketing performance