The mark consists of a vector image outline of the state of New Mexico, It includes three specific design vector images and brand wording to complete the logo; a vector Zia symbol, a vector white tail deer head with a 10 pointed rack, and a vector outline of a mountain. Each vector image is strategically placed within the New Mexico State outline as follows: The Zia symbol is top centered and placed right above the head and in between the antlers of the white tail deer head vector image. The snout of the deer is carved out by outline into the peak of the mountain vector, semi-combining the two elements. The peak of the mountain is hidden behind the snout of the deer but would essentially begin a little below the center of the New Mexico State outline. The mountainous vector outline continues downward towards the bottom and across, touching the New Mexico State outline. The brand name includes two words which are placed specifically on the image. The first word "Outdoor" is placed left centered in-between the left antler and the left side of the mountain outline vector image. The second word "Tailored" is placed right centered in-between the right antler and the right side of the mountain outline vector image.