The mark consists of the slogan Because we all have a little CrayZ Z inside of us, which is in quotation marks. The capital letter Z is a caricature called CrayZ Z, intentionally spelled incorrectly to lessen the negative stigma attached to those individuals with a mental illness. CrayZ Z has two eyeballs, two eyebrows, two hands, two teeth , a tongue and a nose with a single nostril. The right eyeball is twice as big as the left eyeball. The left hand has the forefinger pointed upward while the right hand is curled into a fist. The two teeth are buckteeth, located next to the single nostril on the nose. The tongue points upward beneath the right eyeball and is next to the buckteeth.