The mark consists of a yellow circle upon which a caricature is sketched in black, showing the head, neck and shoulders of a smiling man with white teeth wearing a shirt, jacket and bow tie. The words, "KEEP JACK HAPPY" are written in red along a top arc of the circle centered above the caricature. The words, "Happy Jack" are written in red directly below the sketched caricature. The phone number, "1-800-886-4277" is written in black along a bottom arc of the circle centered below the caricature.