The mark consists of right side of the gear from bottom right edge is black fading into red in the middle fading into a brighter red moving up right side gear shape has a single flame red top ending with red tip starting from the bottom right black corner working left in gear round shape in a light grey fading around the gear moving left and up to a darker grey ending middle of the gear with a small section of black and continuing after small separation of black moving in a upwards round single flame ending with a point starting just right and just shy of the top of the gear flame symbol separated by black back ground is the word lift with the letter l in the word lift is upper case in paint brush design in color red the letter i in the word lift is upper case in a paint brush design color red the letter f in the word lift is upper case in a paint brush design color red the letter t in the word lift is upper case in a paint brush design color red positioned below the word lift is the word theory the letter t in theory is upper case and white in color the letter h in theory is upper case and white in color the letter e in the word theory is upper case and white in color the letter o in the word theory is upper case and white in color the letter r in the word theory is upper case and white in color the letter y in the word theory is upper case and white in color below the word theory in smaller lettering size is in all upper case letters white in color is truck lifts and accessories.