Product optimization through the analysis and organization of qualitative data; analysis and organization of data using machine learning for product optimization; analysis of data derived from customer feedback for the purpose of product development and optimization; analysis of data for the purpose of product research and development; product research software to manage, organize and share customer feedback, insights, and user interviews; product research software; transcription services for customer service; provision of software to improve customer service; provision of software for automation of product related tasks; Machine learning to assist in generation and summarization of qualitative and quantitative data; Provision of software to enable process management and facilitation in forms of pre-built guides and user generated guides for individuals and teams to manage the individual steps in developing, maintaining, shipping, and delivering features, bugs, and products