Advisory services relating to business management and business operations; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via web sites on a global computer network; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; Promotion, advertising and marketing of on-line websites; Providing a searchable website featuring the goods and services of other vendors; Providing a web site which features advertisements for the goods and services of others on a global computer network; Providing a website featuring consumer information in the field of pet food, pet treats and pet toys for particular pet breeds; Providing business information via a website; Providing consumer information in the field of animals and pets relating to pet products, pet treats and pet toys; Provision of a web site featuring commercial information on shopping; Provision of space on websites for advertising goods and services; Retail pet stores