The mark consists of the letters Chloe B. in pink font script font. The letter c is uppercase. The letters h,l and o are lower cases are connected to one another using standard script font. the letter e completes the word Chloe and is not attached to the letter o. Beginning at the end of the letter h, and ending at the end of the letter e, is a large uppercase C in faint pink scripted font. The font of this C duplicates the font of the initial C but it is under-imposed under the letters h through e, and towering above and below said letters vertically. There is an upper case B in pink scripted font followed by a period in pink. All the letters are set against a solid white backdrop.