Entertainment and educational services, namely, contest and incentive award programs designed to reward program participants who sign up to enter by way of email or online marketing or by consumer nomination through voting selection through various social media platforms and/or email polling tools entertainment and education services, namely, providing recognition and incentives by way of celebrations and other awards; Entertainment services, namely, contest and incentive award programs and contests or challenges designed to recognize and reward program participants; Entertainment services, namely, providing news, content and information online in the field of health, fitness and exercise, wellness, well-being, diet, and nutrition; Arranging, conducting and organization of online seminars, workshops, trainings, classes, exhibitions, presentations and conferences on lifestyle and food choices; online non-downloadable content related to food and debunking various pop culture based ideologies on diet and nutrition; online non-downloadable content related to food; online entertainment and educational services in the nature of nutrition and health