The mark consists of The word Smileys in Blue and Red color on a white background - with Smiley in Blue Color and an oil drop as an apostrophe dot ' and the last letter S and the apostrophe dot in Red color with two overlines and two underlines- one in Red and one in Blue. The word EXPRESS in all caps on the right bottom corner under the letters e y and S. The apostrophe S at the end is enclosed in a Red box overlapping the word EXPRESS and the letter Y with the apostrophe S enclosed in the red box and designed to give the image of an abstract smiling face with the two apostrophe dots representing the eyes and the letter S representing the nose and a smiley bow underneath the letter S.