The mark consists of the geographical image of New York's Long Island, with the letters "O" "N" and "L" "I" super-imposed over that image, approximately in the center of the image. The letters "O" "N" are placed above the letters "L" "I," forming a stack of four letters. Underneath the above described mark, is the slogan, "Onli On Long Island," wherein the word "onli," is intended to read phonetically, similar to "only".