The mark consists of the word "lane" written in a white stylized font with black shadowing, under which the words "Ground biscuits" are written in a smaller white stylized font one under the other. Below the wording, there is a golden biscuit broken in half, with the letters "LA" engraved on the left part and the letters "NE" on the right part, from which golden crumbles are falling into a red and white bowl filled with golden ground biscuits. On the left side, there is a clear glass pitcher with grey margins from which white milk is pouring into the bowl. The entire design is placed on a gradient red and orange background.