The mark consists of the word "kumu" in the color medium blue above the words "Sama All!" in the color light blue. There is a heart to the right of the words "Sama All!" that is red in color on the left and pink in color on the right. To the left of the words is the head of a cartoon character in varying shades of blue with white and black eyes, a black nose and a purple mouth. Falling out of the cartoon character's mouth are stripes of color from left to right in the colors pink, yellow, magenta and green.