The mark consists of the word "lOVARMOR" with a lowercase "L" and the remainder of the word in small uppercase letters. A pair of dots appear above the first "o," and a horizontal line appears above the second "o." The letters "lov" appear in gold, and the letters "armor" appear in silver grey. Six triangles appear below the word, arranged to form three diamond shapes, with each diamond shape consisting of one point-up triangle, and one point-down triangle. One diamond shape is below the other two diamond shapes, with the upper edges of the lower diamond being adjacent to the lower edges of the two upper diamond shapes. The arrangement of the triangles / diamond shape form a shape of a heart. The triangles are gold. The black background is background only, and not claimed as part of the mark.