Advertising; retail store services featuring virtual cruise ship services and associated goods, namely, food items, beverages and entertainment content; digital retail store services featuring downloadable and non-downloadable virtual cruise ship services and associated goods in the nature of food items, beverages and entertainment content; retail store services featuring virtual cruise ship services and associated goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; arranging and conducting incentive reward programs to promote the sale of cruise ship services and associated goods; administration of a customer loyalty program which provides registered customers with free and discounted cruise ship services and associated goods; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes in the field of cruise ship services