The mark consists of the stylized, lower-case letters, t e r ra r t with the third letter r cutting into the t which follows it and the t divided by a narrow white line, and with two small plants growing from the lower part of it. A curvy line goes upward from the tip of the t. This is followed by the upper-case letters, NYC, in a smaller font. A leaf extends from the center of the C, its tip pointing to the right. Below the letters, t e r r a r t, there is a slogan, in lower case letters and a small font, that reads "A miniature world at your fingertips" A thin line starts at each end of the slogan, makes a 90 degree turn downward, and then runs the length of the slogan, beneath it.