The mark consists of the company name "DPD" for branding, is designed to illustrate the elements of the company. The first letter is designed with a high-rise building acting as the spin of the D. the P is off colored where the negative space under the letter is designed to reflect a single family detached building. Symbolizing the scale of work Dougherty Planning & Development LLC preforms. Under DPD the company name is spelled out with prominent style font, reflective of confidence and prestige. The slogan is located under the company name, holding strong in banner style box drawing in placement and balance to the design. The slogan is of white font and deliberatively done to offset the color plate where it reads. "Knowing the Past - Seeing the Present - Planning the Future" This phrase or slogan is essential to the city planning industry. To plan and design for a city or community, one must be fully aware of its history, the needs of the community today and that of the community for tomorrow. The overall color plate for the logo is that of a rustic blue hue and black accents. The logo is identifiable and legible, drawing a clear distinction into the real estate space. DPD is of a large and bold aggressive stance with the owner's/company name is secondary and on its own line where it to is bold, legible, and identifiable. The business platform and services "Planning & Development" are anchored under the name recessed from the top layering line "Dougherty" with hashmarks also narrowing in on what the company does while providing yet again balance. The logo is deigned with a large foundation box where it "layers" upwards into the iconic branding of DPD. The building structures are highlighted with light and brighter blue hue to ensure visual attention to all possible size and scale of potential planning and development needs.