The mark consists of the profile of a horse's face and mane are facing the right, surrounded by a letter C that resembles a horseshoe. Inside the letter C are small, evenly spaced dots from end to end. Underneath this are the words DARK HORSE TM. The letter A in DARK is actually an upside-down letter V with a small triangle in the open space. The letter E is made of three horizontal lines; the top line is floating, and the middle and bottom lines are connected by a small vertical line on the left. The TM (abbreviation for trademark) is superscript next to the E. Underneath the DARK HORSE TM, the word COINS is centered. On each side of COINS is a horizontal line (2 total). The left horizontal line begins at the D in DARK and ends under the R in DARK. The right horizontal line begins under the R in HORSE and ends under the E in HORSE.