The mark consists of two large capital B letters in blue. The downstroke of the B is thick and block-like with half of the thick column filled in solid blue. The other half of the thick column contains thin horizontal nautical stripes. In between the two large capital B letters is the top view of a red spiny lobster exoskeleton facing vertically. Below or to the right of the large capital B letters and lobster is the word Pelagic in blue printing. The l is curved with the reel and line of a fishing pole attached. The letter i in Pelagic is replaced with the side view of a blue, gray, and yellow illustrated fish facing vertically and upright. The belly of the fish is facing the g and the point of the hook is facing toward the letter c. The fishing line attached to the l extends over the letters a and g in Pelagic and ends in a fishing hook dangling above the fish representing a dot on the i. The reel of the rod is facing the letter a. The lettering of the logo is hand-drawn. The large capital B letters resemble the Sailors Tattoo Half Fill font with nautical stripes in the blank spaces and the Pelagic lettering resembles the font Futuramano Thin.