downloadable mobile applications for use in providing access to online forums for discussion of fitness and nutrition related topics, accessing a website to offer goods for sale, providing access to fitness and workout programs, recording and tracking training and workouts and obtaining information pertaining to fitness and nutrition in the field of social media and fitness; software in the nature of a mobile application for use in providing access to online forums for discussion of fitness and nutrition related topics, accessing a website to offer goods for sale, providing access to fitness and workout programs, recording and tracking training and workouts and obtaining information pertaining to fitness and nutrition in the field of social media and fitness; downloadable computer software for use in providing access to online forums for discussion of fitness and nutrition related topics, accessing a website to offer goods for sale, providing access to fitness and workout programs, recording and tracking training and workouts and obtaining information pertaining to fitness and nutrition; providing a website featuring wellness and fitness information, non-downloadable videos in the field of fitness, non-downloadable instructional videos in the field of fitness; downloadable e-books in the field of fitness; Membership club services, namely, providing training to members in the field of fitness; Personal trainer services; Virtual physical fitness training services; Personal fitness training services and consultancy. Professional coaching services in the field of physical fitness; Personal fitness training services and consultancy. Entertainment services, namely, personal appearances by a fitness celebrity; Entertainment services, namely, performing and competing in physical fitness competitions; Shirts; hats; sweatshirts; sweat pants; sweat suits; Dietary and nutritional supplements