Augmented reality (AR) software for use in mobile devices for integrating electronic data with real world environments for the purpose of creating pictures and videos to inform or entertain users; downloadable mobile application for allowing users to scan augmented reality (AR) codes to see a layer of audio-visual digital content on top of physical objects in real world environments; downloadable mobile application for allowing users to see audio-visual information and content in the form of video, photo-slide, message and sound to appear over a background image or sight-line of a user's mobile device's camera or video lens; downloadable software applications for creating augmented reality (AR) codes for embedding in other media; downloadable software applications for creating printed publications featuring embedded augmented reality (AR) codes; software for taking photographs and recording and editing videos; software for the collection, organizing, modifying, transmission, and storage of data and information on electronic media