The mark consists of the word "Beny" written in a brown stylized font, under which there is the word "CHuRRoS" written in a yellow stylized font with white shading inside and brown shading surrounding each letter, the word being underlined by a curved yellow line with a thin white curved line inside and brown margins. The word "CHuRRoS" and the curved line are mostly placed on a graphic design of a red upside-down triangle with rounded corners and an irregular yellow margin. The white outside the design is just transparent background and is not claimed as a feature of the mark.