The mark consists of a blue four sided shape similar to mark made by a calligraphic pen. The shape is rounded on the top right and bottom left corners, pointed down on the bottom left corner and pointed up on the top right corner. The color gradient shifts from bright blue to dark blue from right to left. The letters J's Best are written in white in the center, they are bold and italicized. The words are underlined in red. Three red splash marks are above the letters e and s in Best. The word Yogurt appears in yellow. It is located below the red underline of the word Best.