The mark consists of the stylized words "CIELITO LINDO" in light brown color with the word "CIELITO" being curved in an arch shape above the word "LINDO" and a small vertical line below the "N" letter, and the stylized word "CERVECERÍA" being curved in light brown color above the words "CIELITO LINDO", the word "CERVECERÍA" is in a smaller size than the words "CIELITO LINDO"; below the words "CIELITO LINDO" there are the stylized words "CERVEZA MEXICANA INDEPENDIENTE" being curved in light brown color, and in a smaller size than the words "CIELITO LINDO". On the right side there is a design of wood shapes overlapped by each other in the following order from top to bottom: a rooster in light brown color standing on the top of the hat of a person in light brown color, with a pony tail, who is riding a horse touching the back of the horse with his hand, the horse is on top of a load truck in light brown color standing over the next figure, which is small wooden stick that has a thread coming out from its left side that overlaps a lying down barrel in light brown color with four vertical lines in dark brown color, where the black thread finishes in the left side of the barrel, and a shadow below all the figures, in light brown color. The word "JERICALLA" appears below the wooden figures in stylized letters and in light brown color, below the words "JERICALLA" there are the stylized words "IMPERIAL STOUT" in light brown color and in smaller size than the words "IMPERIAL STOUT", and on the bottom two horizontal lines in parallel divided by two vertical lines in the middle, all in light brown color, at the left side there is a vertical line in light brown color that that crosses all the design, the background of the design is in yellow color.