The mark consists of the stylized words "CIELITO LINDO" in light brown color with the word "CIELITO" being curved in an arch shape above the word "LINDO" and a small vertical line below the "N" letter, and the stylized word "CERVECERÍA" being curved in light brown color above the words "CIELITO LINDO", the word "CERVECERÍA" is in a smaller size than the words "CIELITO LINDO"; below the words "CIELITO LINDO" there are the stylized words "CERVEZA MEXICANA INDEPENDIENTE" being curved in light brown color, and in a smaller size than the words "CIELITO LINDO". On the right side there is a design of wood shapes overlapped by each other in the following order from top to bottom: a small wooden stick in light brown color with a black thread coming out from its right side, that overlaps a barrel in light brown color with four vertical lines in dark brown color, where the black thread finishes in the right side of the barrel, the barrel is in a leaning position over a duck with wheels instead of legs, the duck is on top of a weight being lifted with both hands by a gorilla in light brown color and a shadow below all the figures, in light brown color. The words "BOURBON BARREL" appear below the wooden figures in stylized letters and in light brown color, below the words "BOURBON BARREL" there are the stylized words "IMPERIAL STOUT" in light brown color and in smaller size than the words "BOURBON BARREL", and on the bottom there are two horizontal lines in parallel divided by two vertical lines in the middle, all in light brown color, at the left side there is a vertical line in light brown color that that crosses all the design, the background of the design is in green color.