The mark consists of a combination of only three simple colors, brown and yellow and white. It consists of a jumping goat in a clean manner. The goat has long horns with a neat brown color. Along with that, there is a singular yellow outline on the horn and the torso. The goat's head is turned to the right where it seems as if it's sniffing on a plant which is also of the color brown. Right underneath the plant, there seems to be a coffee cup with yellow signs of aroma and the coffee itself is yellow. It seems like the goat is jumping on a brown J. Right under the word "jumpin", which is lettered in brown and all upper case, is yellow and upper case lettered "goat".