Conducting data analytics on online conversations to identify patterns, trends, and insights of consumers; conducting data analytics to determine drivers, barriers, and satisfaction of products based on online reviews; conducting data analytics on online conversations to provide insights for marketing and innovation strategies by identifying, tracking and contextualizing brand and category trends; developing survey questionnaires; identifying, aggregating, and analyzing product reviews and providing information related to drivers, barriers, and overall satisfaction; business data analysis; business monitoring and consulting services, namely, tracking web sites and online conversations to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; providing data analytics of online conversations