Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Platform as a service (PAAS) featuring computer software platform for managing advertising services and increasing the effectiveness of marketing investments; Providing temporary use of online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; Providing temporary use of online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Providing temporary use of online non-downloadable software for optimizing website navigation; Providing temporary use of online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; Providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Data mining; Providing temporary use of online non-downloadable computer software and applications for enabling vendors to promote their products and services on third-party websites; Providing temporary use of on-line non-downloadable cloud computing software and applications for allowing retailers to enable their brand partners to showcase their products to in-market shoppers; Software as a service (SAAS) services featuring software for digital marketing, managing and controlling product display on websites and on-line retail stores, and product merchandising; Data mining services, namely, consumer data hygiene services and data suppression services; Developing customized web pages featuring user-defined information in the field of marketing of goods and services; Software as a services (SAAS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; Providing a web-based service that features customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; Graphic design; Providing temporary use of online non-downloadable software for analyzing and reporting brand penetration data, consumer demographic data, geographic penetration data; Software as a service (SAAS) services featuring software for analyzing brand penetration and market share data, consumer demographics, geographic penetration data, and consumer insights to pinpoint opportunities for product promotion, innovation and improvement; Providing temporary use of online downloadable software for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Providing temporary use of online non-downloadable software for use in advertising, business marketing, consumer marketing research, and social media marketing