Software as a service (SAAS) services featuring software for monitoring third party websites to capture content regarding lead generation and lead generation metrics, customer and potential customer interactions, customer reviews and ratings; compilation and systemization of data into computer databases; business assistance services, namely, lead generation and lead generation metrics, design of business plans for customer and potential customer interactions, customer reviews and ratings; Software as a Service (SaaS) services featuring software for monitoring online listing sites; Software as a Service (SaaS) services featuring software for retrieving, tracking, analyzing, testing, and measuring business operations data, lead generation data, customer and potential customer interaction data, customer reviews and ratings; Software as a Service (SAAS) services, namely, hosting software for use by others for use in planning, personalizing, optimizing, monitoring, analyzing and measuring business operations data, lead generation data, customer and potential customer interaction data, customer reviews and ratings; providing temporary use of non-downloadable computer software for analyzing business operations data accessed via the internet in the field of business operations analytics