Application service provider featuring application programming interface (API) software; Providing a web-based on-line user interface accessible via mobile applications and the Internet, featuring a dashboard that allows users to access and utilize tracking pixels, cookies, tags, and online usage tracking technologies and provides analytics to online web publishers to measure and evaluate site traffic, audience demographics, and engagement, compare metrics with competing sites, evaluate financial metrics and monetization of sites, optimize site layout and content and load curated third party content; Providing a web-based on-line user interface accessible via mobile applications and the Internet for online web publishers to access utility programs, tracking pixels, cookies, tags, and online usage tracking technologies that allows for monetization of site content and integration of third party content