The mark consists of Love Not Phear is a logo, a hashtag, brand, and a terminology. It has a facebook page, an instagram, twitter, tik tok, website and podcast. "Love Not Phear" has a unique spelling for the word fear. Using "PH" to spell the word fear instead of the traditional way. The Philly style spelling is representative of the hometown of the creator of the brand. Another special Philly characteristic is that the font is the same as the font in the "LOVE" statue at Love Park in downtown Philly. The "Love Not Phear" logo is a hashtag. A special feature of it is the bottom line of the hashtag symbol is an extended line crossing out the word "Phear." Typically the colors of the logo/brand is red, black and white but for special occasions or circumstances we could see the logo/brand change colors from it'a original colors to perhaps pink or blue to support cancer awareness month, red, black and green to support Juneteenth, Black and orange to support Philadelphia's Day of Remembrance. The logo has also been designed to be flexible for the purpose of adding characters such as public figures or compatible brands such as Mike Africa, Jr, Mumia Abu Jamal, Bob Marley, Target, Dr. Bronner.