Non-medical in-home personal care services for assisting with daily living activities of individuals. such as bathing, assisting with tolieting, grooming, eating, dressing, walking and personal mobility for mentally or physically challenged people; In-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; personal shopping for others; running errands for others; meal preparation, light housework, laundry, grief counseling; Case management services, namely, coordination of social and psychological services for elderly persons