The mark consists of two circles, one inside the other, both with navy blue outline and solid yellow between them. Outside the bigger circle appear the words "FLAUTAS SOPES TOSTADAS Y TACOS DORADOS" in red letters except for the letter "Y" which is in navy blue and "CJON. CARRANZA 6 Y 7" in navy blue letters; there are navy blue dots between the words "FLAUTAS SOPES TOSTADAS". Between the two circles, the words "TAQUERIA DESDE 1953" appear in navy blue letters with navy blue dots before and after the word "TAQUERIA". Inside the smaller circle, the words "EL BUEN TAQUITO" are shown in red letters, below it, the words "EL GUERO" are shown in navy blue letters. Under the words "EL GUERO" appears a drawing of a chef hat wearing a bow tie and shoes holding a plate with food all in navy blue color. The white background is not claimed as a feature of the mark.