Platform as a service (PAAS) featuring proprietary computer software for the acquisition, organization, transfer, storage, and analysis of data; PAAS featuring proprietary computer software for the building, training, testing, and deploying of machine learning models; PAAS featuring proprietary computer software for the rapid development of machine learning models through a fully composable environment; PAAS featuring proprietary computer software for the development of machine learning models by non-technical users through a fully composable environment; PAAS featuring proprietary computer software for developing machine learning models to compete against one another; PAAS featuring propriety computer software for evaluating the efficiency and efficacy of machine learning models; PAAS featuring proprietary computer software for crowd-sourcing machine learning models; PAAS featuring computer software for pricing digital advertising impressions in real-time, PAAS featuring computer software for selecting advertisements for placement across digital properties in real time; PAAS featuring computer software for digital advertising services; PAAS featuring computer software for digital advertising services, namely, advertising management, analytics and reporting of advertising data; optimization of content; disseminating advertising for others; participation in advertising auctions and exchanges; ad-serving and tracking; managing advertising distribution; audience targeting and tracking; creation of advertisements; and customizing, tailoring, targeting, and filtering advertisement placement and content; PAAS featuring computer software for pricing and determining costs related to digital advertising services