The mark consists of The Stacked variation of the logo puts the mark in Cuhaci Blue and Peterson Indigo on the left with the wordmark stacked on the right. The two parts of the lockup are centered horizontally and spaced for optimal readability at both small and large sizes. The size relationship of the two parts has been refined to give the right amount of contrast in visual weight between the pieces so that when used in a one-color variation, the logo is clear and easy to read. The Cuhaci Peterson wordmark uses the typeface Nobel Regular, which should only be utilized in the logo. Other iterations of this stacked logo include the mark in white and black, all white, all black, and 50% black and black. In these instances the literal element is in all black or all white.