The mark consists of the wording "QARGO COFFEE" in dark blue, with a design of the letter Q in between the words an d where the Q has the appearance of a square with a hook tail extending from within the square to slightly outside of it. The appearance is created by a rectangular bar forming the top of the Q, identical but vertical bars forming the sides of the Q and a fourth identical bar forming the hook tail. All of the foregoing is dark blue. A thin gold outline slightly separated from the design appears on the right side of the Q, at the bottom of the left side and in the upper right corner of the space within the Q.