Digital advertising services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; providing digital advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; digital advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; none of the aforementioned services to include computer software for connecting computers and print devices and for composing, converting, routing, archiving, viewing, and managing print data streams, or computer software installation services

Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online marketing campaigns; software as a service (SAAS) services, namely, services featuring software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; software as a service (SAAS) services, namely, services featuring software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; software as a service (SAAS) services, namely, services featuring software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; none of the aforementioned services to include computer software for connecting computers and print devices and for composing, converting, routing, archiving, viewing, and managing print data streams, or computer software installation services