On-line retail store services featuring flies for fishing, artificial lures, fishing equipment, fly tying kits, terminal tackle, stickers, stationery, mugs, shirts, hats, photographic prints; The bringing together, for the benefit of others, of flies for fishing, artificial lures, fishing equipment, fly tying kits, terminal tackle, stickers, stationery, mugs, shirts, hats, photographic prints, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line retail stores