advertising, marketing, and promotion services provided to financial institutions engaged in consumer lending; providing demand creation and lead generation services to financial institutions engaged in consumer lending; business assistance, management and information services provided to financial institutions engaged in consumer lending; business management consulting in the nature of loan performance analytics; investigating and responding to consumer complaints and inquiries for financial institutions engaged in consumer lending, and providing reports and recommendations to such companies regarding same; operational business assistance to financial institutions engaged in consumer lending in the field of call center, customer service and, third party payment processing; business and marketing strategic consulting for financial institutions engaged in consumer lending, namely, development and management of customer experience design, market research in the nature of customer analytics, and developing promotional campaigns; business management assistance

consulting in the field of information technology; computer services, namely, remote management of the information technology (IT) systems of others; computer technology support services, namely, information technology management, cybersecurity management and consulting, and helpdesk services; fraud and identity theft protection services for financial institutions engaged in consumer lending and other companies, namely, electronic identity verification, management of identity theft complaints, and identity theft investigations via the internet

regulatory compliance consulting in the field of consumer lending to include compliance consultation services with credit reporting rules and regulations