The mark consists of an square label with rounded corners outlined in blue with the image of a blue sky with white clouds along with green trees and green meadowland with yellow flowers on the horizon in the background. A ribbon in yellow, blue and red is seen at the top left corner of the label. A second ribbon is seen at the bottom left of the label, with an image of a crest. A small, blue rectangle is featured below the second ribbon with the words "HECHO EN ECUADOR" in white, stylized font. The top of the label features the word "REYQUESO" in white, stylized font outlined in blue, below it are the words "QUESO CRIOLLO FRESCO" in blue, stylized font outlined in white between two blue and white horizontal lines. The center of the label has the words "ECUADORIAN STYLE FRESH CHEESE" in red, stylized font outlined in white, above the wording "17.6 oz (500 g)" in white, stylized font outlined in blue. A brown wooden plate is seen with four slices of yellow cheese and a tan pastry is opened exposing a cheese filled center. The words "KEEP REFRIGERATED / MANTENER EN REFRIGERACION" is written in blue, stylized font on the right side of the label in a vertical orientation.