The mark consists of The mark consists of the word CHEF'S in black with red accent; over the words PURE PET also in black with red accent and arrow tips on each side; contained within a circle outlined in black with red dots in the outlining; the words placed in front of a background consisting of a blue/cloudy sky, green grass and hills, and a black cow standing in the grass, with the shape of a white pig formed beneath the cow and with a chicken on top of the cow colored black and three birds colored black flying.