The mark consists of a smiling open mouth with red lips. The inside of the mouth is black; there are 6 teeth under the top lip, all of which are white except for the third tooth from the left, which is yellow and brown, and resembles swiss cheese. Under the teeth directly above the bottom lip are the words "SAY CHEESE FARMS" in yellow capital letters. Above the smiling mouth is a green plant with five leaves on the left side and in front of a brown fence across the whole top of the mouth, and another smaller green plant with five leaves behind the right side of the fence. There is a bright green stripe above and below the lowest rail of the fence, and a little more than half of a yellow and orange circle in the shape of a sun behind the fence and above the rest of the mark.