Software as a service (SAAS) services featuring software for the enablement and management of public and private transportation, namely, trip planning and real-time passenger information with arrival alerts, customer rewards and loyalty incentives, advertising, analytics, fleet management, customer communications, mobility policy management, mobility intelligence, mobility marketplace, back office travel intelligence, fare policy, account-based ticketing with electronic fare validation, data and transaction management and analyses, financial settlement and clearing, tracking and influencing consumer behavior, tracking people's use of transportation and mass transit, customer relationship management, and delivering offers and marketing content to transit customers