The mark consists of a cowboy wearing a red shirt and chaps, a white hat, and brown boots, the chaps having two stylized white skull designs and white fringe, on a brown bucking bronco standing on brown sand, such bronco having a white nose and lower legs and a stylized white design on its hip, with a brown strap around the horse's waist and extending behind and above the cowboy's head and arm, with the stylized word "RIDE" in black lettering in the upper righthand corner, all set in front of a background that fades from blue at the top to brown at the bottom where the sand begins, all framed in a thin black square, all framed in a thick light brown square.