The mark consists of The mark consists of the Letters S and K are capitalized, stylized, in color white, inside of a square shape. The background of the shape is sky blue above the letters and navy blue under the letters. Shades of blue form the shadow of the letters. Under the squared stylized logo, the name SmileKrafters is written in navy blue. The letters are all capitalized, with S and K bigger than the others, no space. Under the name, the slogan WE'RE ALL HERE FOR YOU, is written smaller, with sky blue, capitalized letters.