Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services in the nature of production of video games, computer games, alternate reality games, virtual reality games, and mixed reality games; Entertainment services, namely, conducting alternate reality games via the internet; Entertainment services, namely, providing on-line computer games; Entertainment services, namely, providing online browser-based video games; Entertainment services, namely, providing online co-op video games; Entertainment services, namely, providing online electronic games; Entertainment services, namely, providing online multiplayer video games; Entertainment services, namely, providing online player versus player (PvP) video games; Entertainment services, namely, providing online video games; Entertainment services, namely, providing temporary use of non-downloadable computer games; Entertainment services, namely, providing temporary use of non-downloadable electronic games; Entertainment services, namely, providing temporary use of non-downloadable interactive games; Entertainment services, namely, providing temporary use of non-downloadable video games; Games equipment rental; Providing a computer game for use network-wide by network users; Providing a website featuring non-downloadable game software; Providing on-line computer games; Providing online non-downloadable videos in the field of computer and video games; Providing temporary use of non-downloadable game software; Provision of non-downloadable films and movies via a video-on-demand service; Provision of non-downloadable films and television programmes via a video-on-demand service; Rental of computer game programs; Rental of video games; Virtual reality game services provided on-line from a computer network