The mark consists of the word JOSTELLA appearing at the top of the mark in stylized large black lettering with each letter having black shading. The words COFFEE COMPANY appear below JOSTELLA in smaller black capital letters with a separate black dash appearing to the left middle of the C in COFFEE and to the right middle of the Y in COMPANY. A stylized branch and leaf design appears below the words, extending to the right and left of the words. In the center of the design are four black pine cones on stalks. The top two pine cones extend up and out from the center of the design to the right and left. The two bottom pine cones extend left and right from the center of the design along the line of two wavy black branches with leaves extending left and right from the center of the design. Each branch extending left and right from the center of the design has attached to it 20 rounded leaves with a single point. Each branch has 10 leaves on the top of the stalk and 10 leaves on the bottom of the stalk. Each leaf is intersected through the center by a single black line and crossed by black lines.