Augmented reality video production; Conducting live entertainment in the nature of games featuring live video game competitions; Entertainment services, namely, providing an on-line computer game; Entertainment services, namely, providing temporary use of non-downloadable computer games; Entertainment services, namely, providing temporary use of non-downloadable electronic games; Entertainment services, namely, providing temporary use of non-downloadable video games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Game equipment rental; Organisation of games; Organization of electronic game competitions; Organizing, arranging, and conducting virtual gaming events; Providing a web-based system and on-line portal for customers to participate in on-line gaming, operation and coordination of game tournaments, leagues and tours for recreational computer game playing purposes; Providing amusement arcade services; Providing online augmented reality games; Providing temporary use of non-downloadable game software; Rental of computer game programs; Video arcade services; Virtual reality arcade services