Platform as a service (PAAS) featuring computer software platforms for embedding a financial feed of notifications and recommendations based on a user's financial transactions and financial account data; Application service provider featuring application programming interface (API) software for financial notifications and recommendations; Computer services in the nature of customized web pages and other data feed formats featuring user-defined information; Developing customized web pages and other data feed formats featuring user-defined information; Providing a web hosting platform for financial applications with feeds of customized financial notifications and recommendations; Software as a service (SAAS) services featuring software for analyzing financial data to provide dynamic financial recommendations; Software as a service (SAAS) services, namely, hosting software for use by others for providing a financial feed to users