The mark consists of a paw print where each letter of the word PAWZ is displayed in white on a separate upper paw pad with a corresponding color, from left to right: green, purple, orange and blue; and a gray lower paw pad with a pink heart displaying the word OF in white; and a black shadow figure of a cat to the left of the heart and a black shadow figure of a dog to the right of the heart; and the word PURRFECTION in black under the gray paw pad, with the letter P extended down like a tail under the U, the R, and the R, and the letter N extended up to form a pair of scissors.